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What happened after we re-optimised a real portfolio
- A real ETF portfolio was re-optimised in April 2024
- No retrospective adjustments were made
- Performance was tracked over the following 2 years

Why it matters?
Most portfolios today are built using a mix of models, heuristics, and manual adjustments. They often look well-diversified, but there’s limited visibility into whether they are truly efficient.
This creates two practical challenges:
- Uncertainty in decisions - even experienced advisers may not know if a better allocation exists
- Difficult client conversations - hard to clearly justify why this portfolio vs alternatives
This case study shows how a different optimisation approach can address both.
The way you frame the optimisation problem can materially impact portfolio outcomes, even when starting from a “well-constructed” portfolio.
Who is this for?
This type of optimisation approach is most relevant for:
- client portfolio reviews
- rebalancing decisions
- model portfolio adjustments
- improving existing allocations (not rebuilding from scratch)
Instead of asking “Is this portfolio acceptable?" it allows you to ask “Is this portfolio as efficient as it could be?”
What this is (and isn’t)?
✅ Based on data available at the time
✅ Same investment universe and constraints
✅ Forward performance tracked over time
❌ Not a retrofitted backtest
❌ Not a guarantee of future performance
